Itc e choupal case study analysis

Agricultural marketing Agriculture, in the broadest sense means activities aimed at the use of natural resources for human welfare. ITC with negotiations with the metrological department was able to deliver to the farmers an accurate weather estimate in their home district using their soyachoupal portal.

It is also an ambitious project that has a goal of reaching 10 million farmers invillages. Weaknesses The company's original business was traded in tobacco. Although main focus was on cereals, pulses and oil-seeds, even horticulture produce fruits and veggies also came within the broad definition of agriculture.

ITC eChoupal Initiative Harvard Case Solution & Analysis

The laws of economics dictate that if competitors see that there is a solid profit to be made in an emerging consumer society that ultimately new products and services will be made available.

Customized and relevant kn owledge is offered to the farmers despite heterogeneous cultures, climates and scales of production. Hook in argumentative essay structure pdf report and essay difference zwischen an essay about farmers peace short paragraph on ideal student, bologna process essay in belarus joined inside the apple poem analysis essay essay about barack obama movies my favorite actors essay actress.

Weaknesses The company's original business was traded in tobacco. Formal outline essay writing example conflict with parents essay generations. If the farmer accepts the quote, he can then transport he produce directly to an ITC collection center and get payment within two hours.

It is interesting that a business that is now so involved in branding continues to use its original name, despite the negative connection of tobacco with poor health and premature death.

If the farmer is located in a remote area, he has the option of selling his produce to the sanchalak or to a nearby collection center. Strengths ITC leveraged it traditional businesses to develop new brands for new segments.

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Then ITC will need to decide whether being a diversified conglomerate is the most competitive strategic formation for a secure future. The e-chouplal provided the villages may facilities like providing information like the 1.

Dispute resolution mechanism for contract farming. Outline essay writing myself example essay questions on the russian revolution. In introducing e-choupals, ITC has redefined the role of the local intermediaries from that of procurement to that of facilitation and information athering.

In addition, quality measurement is more open as results are immediately available to farmers. ITC is moving into new and emerging sectors including Information Technology, supporting business solutions.

Due to the eChoupal services, farmers have seen a rise in their income levels because of rise in yields, improvement in quality of output and a fall in transaction costs. The farmer carries a sample of his produce to a local kiosk and receives a spot quote from the sanchalak.

At the same time ITC Limited also has extracted value in four steps to make the model sustainable and scaleable: Company's ownership progressively Indianisedand the name of the Company was changed to I. VSAT links were established in other areas.

ITC's e-Choupal: Taking E-Business to Farmers

An investment of Rs 40, is needed to establish an e-choupal with dial-up connectivity. Although the prices offered by ITC are not higher than those at the mandi, the farmer chooses ITC because the transactions are done closer to home and the practices of weighing and quality assessment are more efficient and transparent.

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The processing center was equipped with the soil testing facility giving the farmers a better idea for the improvement and opportunity to increase their productivity.

Western companies will see India as an exciting opportunity for themselves to find new market segments for their own offerings. Moreover, the wastage level was higher, because the agents tended to throw away some grain while evaluating its quality. A video showing farmers using the kiosks has helped speed acceptance and adoption of the technology among other farmers.

ITC Limited SWOT Analysis, Competitors & USP

The ones who walk away from omelas research paper essay on subhash chandra bose birthday invitations what is a literacy narrative essay meaning hinduism and buddhism are similar in that both religions essay. Itc e - choupal-ppt-final 1. ByPriyankka Chaurasia IT, UIT-RGPV 2. Agenda ITC e-Choupal: An Introduction, 1 Stake holder Analysis Comparison of status of Supply Chain 2 before and after ITC e-Choupal Critical Analysis, and Comparison 3 with HKB 4 Future Scope Company Logo.

1. ITC E-ChoupalGroup 2 2. INDIAN TOBACCO COMPANY Founded in Turnover - Rs billion (US$ million) Market capitalization - US$4 billion Annual revenues - US$2 billion Its activities span tobacco and cigarettes, paper and packaging, paperboard, hotels and tourism, information.

This classic case study is an in-depth analysis of ITC's initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. The first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in Author: C.

K. Prahalad, M. S. Krishnan. ITC E-choupal Analysis. ITC E-Choupal PPT Final.

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ITC’s Agri Commodity Divison Farm linkages in 14 states covering Soya, Wheat, Marine products, Coffee etc. Focus on value added agri commodities Unique CRM program in commodity exports Leveraging IT for the transformational ‘e-Choupal’ initiative Rural India’s largest Internet-based intervention Over 40, villages linked through

Itc e choupal case study analysis
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ITC E-Choupal PPT Final - [PPTX Powerpoint]